Trans-Ontario Social Media Campaign
Objective
The main objective was brand awareness:
- To bring more cohesiveness to the online brand and create a fresher image
- To show potential account leads why the shipping company is worth trust and approachability
- To demonstrate benefits of using this shipping company
Previous social media posts…
After an assessment of the previous graphics I made primarily for Instagram, the marketing team saw that there were some improvements that could be made. Graphics are very text-heavy and busy, which can lose the message. Gradient colours are also deeply saturated, making it appear dark and cluttered.
New Style
We have seen more approachable shipping brands use flat solid colours, creating a more approachable look.
We stuck to two sans serif font families, making the look and feel more modern and clean. Adding brighter pops of solid color creates a fresher image, but less saturated so the design is not as busy.
Typography
Colours
New Campaign
Benefits of Shipping with Trans-Ontario
