Trans-Ontario Social Media Campaign
Objective
The main objective was brand awareness, to bring more cohesiveness to the online brand and create a fresher image.
Previous social media posts…
After an assessment of the previous graphics I made primarily for Instagram, we saw there were some improvements that could have been made. Graphics are very text-heavy and busy, which can lose the message. Colours are also deeply saturated, making it appear dark and cluttered.
New Style
Adding brighter pops of color creates a fresher image, but less saturated so the design is not as busy.
Typography
Colours
New Campaign
Benefits of Shipping with Trans-Ontario
