When I graduated university a few years ago, I was freelancing and applying to several creative agencies. When applying for web and graphic design jobs, one of the job applications had an assessment question that still stuck with me today: what is your creative process?
I never actually thought about my process. What I do from start to finish that is consistent in every project. I also did not think it was as necessary to know as I do now, but having a clear process made the work become WAY easier throughout my years of designing.
What is a Process?
According to Merriam-Webster, “to subject to or handle through an established usually routine set of procedures.” A process is a procedure of creation, from conception to final result. Several people have processes in their everyday routines. Having a process is human nature but we never stop to think what our current process is, and how we can actively perfect it to increase our productivity.
My Personal Creative Process
This is where I gather all the information and expectations of the project needed. This includes asking the client or project manager what is the final goal. I then research elements of the project I am least familiar with, and I look at how other creators’ (or people in the field) projects, to see how they went about completing similar projects.
2. Idea Conception
This is one step I rarely skip: getting inspired. I search creative designs and concepts to get an idea of what is it there and to help spark ideas before starting. I have a list of websites and apps that give creative inspiration, feel free to check them out!
I start to create. Sometimes I start one with one idea, than another idea sparks. Depending on the timeline of the project sometimes I have multiple versions.
4. Feedback and Revise
Getting feedback with a draft is so important for my piece of mind. I like to show my progress so I know I am going in the right direction to my stakeholders. We can get so anxious in showing a draft version of our work, and end up completing it without micro-revisions. Criticism is good if it is constructive and clearly communicated, and can help the end result to look even better.
Once the project is done, it’s always nice for me to reflect back for next time. This is how I (try to) grow as a person and become better. In a way, this is personal feedback from myself, and is an underrated step. I also like to upload my work online (when I get the chance) and add onto my list of skills if I learned something new.
Create Your Stress-Free, Efficient Process Today!
What is your creative process right now? What step in my creative process so you think can be added to yours? I’d love to hear in the comments below.
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