Happy Sunday! As many of my readers know, I work full-time at a company creating in-house designs and running their social media, but I also freelance when I get spare time and energy. Lately I have been asked to do a lot of small projects before the holidays. I do not officially have a design consultant company so my communication with my clients can be really casual. In the past as a junior designer, I have run into issues with not communicating enough before starting a project. Here are some questions EVERY visual creator, designer, photographer should ask their clients before starting a project.
Ask Your Clients THESE Questions Before Starting Their Work.
1. What is the goal of the final product?
You want to know what they want to achieve with this project. Knowing exactly what their end result should be can help you with your research.
2. What does the brand look like now?
As a creator you should know what you are working with. Get to know the brand, their target audience, what they sell or the service they provide. Also look at previous projects and ask them what they want different this time around.
3. Do you have examples?
As a visual creator, we tend to play the guessing game on what our customers/clients want based on product descriptions. Stay true to your visual roots and ask for a visual example.
4. What is your budget?
This one is tough. Talking about money from the start can be uncomfortable but be sure that they know at some point what your work is worth. If they want something out of your scope, let them know that it will cost extra before starting.
5. How can I communicate with you in the future?
On my consultation assessment form, I added a question that says, “How comfortable are you with technology”. I usually like to communicate through email and sometimes will text for quick answers, but not everyone is comfortable with email and would prefer to talk on the phone. I had a client who wanted me to set up an Instagram page with 9 posts to start, not realizing the client had no experience with social media and very little with technology. It is good to know your client’s background in technology if you are creating a digital product.
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